Search results for "Processing fluency"
showing 2 items of 2 documents
Sentence judgments and the grammar of poetry: Linking linguistic structure and poetic effect
2018
The present article aims to show that the elicitation of intuitive literary-aesthetic sentence judgments taps into readers’ poetry-specific linguistic register, and how such judgment methods can be used to support and constrain future theory formation in experimental poetics. In two experiments, we examined effects of deviant and parallelistic linguistic features on readers’ grammatical and literary-aesthetic evaluation of single sentences.In Experiment 1, participants rated carefully selected and modified lines of German poetry for either acceptability or poeticity (n = 40 each) on a 7-point scale; original lines featured grammatical deviations that were absent in modified versions. All in…
Positive gender congruency effects on shopper responses:Field evidence from a gender egalitarian culture
2021
National audience; This field study examined how customer-employee interactions are affected by the congruency between an employee's gender and the perceived gender image of the consumption context in one of the most gender equal cultures in the world (Scandinavia). Mystery shoppers had a service encounter with an employee across a set of physical commercial settings that were classified according to their gender image. The mystery shoppers noted the gender of the employee, provided employee evaluations, and indicated word-of-mouth (WOM) ratings. Shoppers who had a gender congruent service encounter (e.g., a female employee in a “feminine” consumption context) reported more favorable employ…